BioNova often launches skincare treatment products designed for specific body parts, such as the lip – but now the brand has moved onto focusing on an unusual part – the ears.

BioNova’s new products are Nano Skin Tech creams for Ear Skin Treatment and Ear Skin Irritation. They are formulated to naturally increase skin lubrication in the ear area.

The products include specially developed nano-complexes, which are a combination of antioxidants, free radical scavengers and bioflavonoids, plus multiple oil and water-soluble vitamins.

According to BioNova, dry ear and ear irritation are a problem for a large number of men and women.

Among the many factors that cause ear skin dryness and irritation are swimming, perfume reaction, vigorous cleaning, medication, eczema, and aging. Also, debris and cerumen (earwax) tend to trap water into the canal. It might cause skin maceration triggering the invasion of pathogenic bacteria.

The benefits of these two new products include the ability to reduce itchiness, maceration and inflammation of the skin in the ear canal. They can also help reduce ear skin scaling, allergic reactions and irritation, while protecting the skin from environmental factors.